Brand challenges and need for Emiza
With the ongoing pandemic, customers are increasingly shifting from offline to online consumption, leading to a surge in e-commerce sales. Stocking up on inventory has become challenging, especially during sales events. Attractive offers encourage bulk purchases, and with shorter wait times in the ‘new normal,’ running out of stock can mean massive losses.
A large men’s grooming brand had been managing fulfilment from a single location since its inception. However, when they planned a four-day sale on their website with a projected volume of 1 lakh orders, they realized the need to replicate inventory across multiple warehouses.
By improving warehouse efficiency and distribution, the brand ensured smooth order processing, faster delivery, and higher customer satisfaction during the sale.
EMIZA’S VALUE ADD
Through our flexible and efficient operations, we successfully onboarded the client across two locations just four days before their planned sale.
To manage the surge in demand, we quickly scaled our teams and introduced multiple shifts, ensuring smooth order processing and timely deliveries despite the high volumes.
THE EMIZA EFFECT
Since our fulfilment centres have the capacity to handle over 10,000 orders a day, the client could go live in a very short span of time and were ready, in advance, for their planned sale. Thanks to our warehousing capabilities, we were able to successfully process 60,000 orders across two locations over the four-day sale period. Needless to say, they were very happy.
What’s next?
Building on the successful implementation at two locations, we are preparing to expand to two more. This will enable our client to be ready for future sales well in advance—weeks, or even months, before the demand surge.
